Glossary definition: Gartner And The Magic Quadrant

Gartner's Magic Quadrant: A Comprehensive Guide

Gartner And The Magic Quadrant is an analytical tool used by businesses and organizations to evaluate the competitive landscape of a particular industry or market. The tool, developed by Gartner, a research and advisory firm, is designed to help organizations identify the most competitive vendors and products in their respective markets. The tool is based on a four-quadrant model that evaluates vendors and products on two axes: their ability to execute and their completeness of vision. The ability to execute axis is based on the vendor’s product or service, its overall market share, the quality of its customer service, and its financial stability. The completeness of vision axis is based on the vendor’s understanding of the market, its innovation and its ability to meet customer needs. Vendors and products are then plotted on the Magic Quadrant based on their scores in both categories. The Magic Quadrant can help organizations identify the most promising vendors and products in their respective markets, enabling them to make informed decisions about which vendors and products to invest in.