Glossary definition: Dark Data

Dark Data: Unstructured Data That Is Not Used for Analysis

Dark Data is information that is collected, stored, and processed but never used to make decisions or generate insights. It is data that is not actively analyzed or used for decision-making purposes, and is often stored in silos or repositories that are not easily accessible. Dark Data can include data from various sources such as customer surveys, customer service logs, sales records, financial records, and other sources. It can also include data that is not actively used or analyzed, such as data that has been collected but never used, data that has been collected and stored but never analyzed, or data that has been collected and analyzed but never used to make decisions or generate insights. Dark Data can provide valuable insights when used correctly, but it can also be a source of liability if not properly managed.