In sync for success: the power of partnership alignment

Last month, I found myself in an engaging conversation with a partner from one of the Big 4 firms, where a thought-provoking question was raised about our partnership philosophy at 6clicks. Specifically, how do we ensure that our goals, values, and aspirations are perfectly aligned with those of our partners?

Aligning with partners isn't just nice to have, it's absolutely essential. It's more than just signing contracts; it's about forging strong, lasting relationships that are built on trust, understanding, and a shared vision for success.

At 6clicks, we cherish the idea of partnership alignment. We’re all about nurturing a culture of collaboration and mutual growth over chasing quick wins. But achieving true alignment is no small feat. It demands open, honest conversations about our strengths, weaknesses, and expertise. It's about knowing where we can deliver the most value and having the courage to say no when something doesn't fit.

At the core, it’s about staying true to what makes us who we are — the very DNA of our company. We started 6clicks with a clear mission to support the advisor and MSP market, and we remain committed to that mission.

So, here are the foundational pillars of our partnership philosophy, which are reflected in our partner program:

1. Win-win commercial model: We believe in succeeding together. Our partners’ success is our success — not the other way around.
2. Flexible partner engagement: Understanding that our partners have varying needs throughout their journey with us, we avoid rigid tier systems. Instead, we use a cohort-based approach that ensures everyone, regardless of size, finds their perfect fit.
3. Channel-first approach: We prioritize a channel-first strategy, doing business through our partners whenever possible, making it a rule rather than an exception.
4. Aligned product strategy: Our product development is meticulously planned to ensure that new features and capabilities benefit both our partners (advisors and MSPs) and our enterprise clients.

When we align perfectly with our partners, the possibilities are limitless. Let’s aim for that synergy, collaboration, and mutual success. After all, that’s where the magic truly happens.